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I'm Nicole Hewitt, experience designer and researcher for B2B and B2C.

With skills developed over a 15+ year career in operations and consulting, I combine a business mindset with human-centered design principles to define and deliver solutions that balance business goals with user needs.

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I thrive on applying strategy and creative problem-solving, focusing on the people in a process. I am passionate about making technology work for people, not people working for technology. UX encompasses facets I’ve relished in roles across London, New York City and Shanghai: working collaboratively, thinking critically, and devising tools to address real needs.

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